The most well-kept secrets to be discovered

Today’s discerning and demanding tourists don’t fly just to observe, they want to experience places.

This experiential tourism trend is relevant for off-season travelers who choose this time of year not only to reduce costs, but also to avoid crowds and increase the chances of authentic interactions with locals.

That is why the *MED *GAIMS project will develop games in physical and virtual format to create experiences for tourists, giving a necessary competitive edge to the attractiveness of lesser-known places.

The project aims to increase tourist flows, covering all niches and segments such as off-season travelers, creating job opportunities and new businesses for game entrepreneurs. The *gamification is culturally sensitive, not all of us have the same sense of what is fun, so the project will make a multicultural and cross-border evaluation of the initiatives before opening them to international tourists. Finally, 40 games will be selected and implemented in 12 tourist sites in 8 destinations.